Rap-Up is a magazine which focuses on two genres, hip-hop and R&B. It was first published in 2001 by the founder Devin Lazerine. The magazine is issued four times a year and is targeted to a young audience, aged between 14 and 28. The magazine is sold in more than 20 countries.
The copy consists of two main colours; black and white, and they typography is written in one font. This allows the magazine to look organised and the sell lines are able to be read clearly. ‘OH SNAP!’ is printed slanted; this could connote the target audience of the magazine as you wouldn’t expect slanted words on a magazine aimed at an older generation. The use of language could also link back to its target audience as the words are easy to understand and read.
The key image is of Ciara, who is a well-known American singer. She is seen to be in front of magazine name Rap-Up this connoting the magazine is already well-known and enables Ciara to stand out. She connects with the audience by looking straight to the camera, this makes them attracted to look at the magazine. Ciara is typically stereotyped as she is seen as a sex symbol, and can make customers feel intimidated. The camera she’s holding comes under the technical code mise-en-scene and relates to the sell line ‘OH SNAP! THE PHOTO ISSUE STARRING CIARA’, this helps the audience identify the American female used as the key image. The black and white strips that Ciara is wearing, sticks to the theme of the copy. The minimal colours make the typography and key image stand out. In addition, the pink background allows Ciara to stand out and attracts the audience.
As mentioned previously, the sell lines use two colours – black and white, this making the text easy to read as it’s clear. The sell lines display many famous artists’ names such as; Rick Ross, Akon and Fat Joe, this suggesting the magazine is up to date with the latest charts. These appeal to the young targeted audience as they want to keep up with the current artist music and interviews. The wide range of artists that specialise in different genre, suggest the magazine focuses on a couple of genres which benefit a wide range of audience. ‘The photo issue starring Ciara’ attracts the audience as they will want to look at the pictures, this encouraging them to buy the magazine. Another sell line that engages the reader is ‘Jackpot! Letoya Luckett Hits Las Vegas’ this connotes this is a head line of a story, and the audience may be persuaded to buy the magazine in order to read the story in full. Similar to the sell lines, the masthead also lists a handful of well known artists, this again allowing the audience to be attracted to the magazine. ‘15 stars you should follow on Twitter’ connotes the magazine again is keeping up with the most popular and most interesting artists in the music industry covering the two genres of hip-hop and R&B that Rap-Up specialise in. The mention of Twitter reinforces the age of the target audeince, and connotes Rap-Up are accommodating the change in consumer habits. The 15 stars also relate to the eight stars that are displayed on the front cover of the magazine.
Rap-Up, attract their audience through the typical conventions that are seen on a front cover of a magazine; the key image, sell lines, and masthead. The magazine also has the date, issue (summer) and magazine name on display, however, like most magazines does not display the barcode on the front cover.
The copy consists of two main colours; black and white, and they typography is written in one font. This allows the magazine to look organised and the sell lines are able to be read clearly. ‘OH SNAP!’ is printed slanted; this could connote the target audience of the magazine as you wouldn’t expect slanted words on a magazine aimed at an older generation. The use of language could also link back to its target audience as the words are easy to understand and read.
The key image is of Ciara, who is a well-known American singer. She is seen to be in front of magazine name Rap-Up this connoting the magazine is already well-known and enables Ciara to stand out. She connects with the audience by looking straight to the camera, this makes them attracted to look at the magazine. Ciara is typically stereotyped as she is seen as a sex symbol, and can make customers feel intimidated. The camera she’s holding comes under the technical code mise-en-scene and relates to the sell line ‘OH SNAP! THE PHOTO ISSUE STARRING CIARA’, this helps the audience identify the American female used as the key image. The black and white strips that Ciara is wearing, sticks to the theme of the copy. The minimal colours make the typography and key image stand out. In addition, the pink background allows Ciara to stand out and attracts the audience.
As mentioned previously, the sell lines use two colours – black and white, this making the text easy to read as it’s clear. The sell lines display many famous artists’ names such as; Rick Ross, Akon and Fat Joe, this suggesting the magazine is up to date with the latest charts. These appeal to the young targeted audience as they want to keep up with the current artist music and interviews. The wide range of artists that specialise in different genre, suggest the magazine focuses on a couple of genres which benefit a wide range of audience. ‘The photo issue starring Ciara’ attracts the audience as they will want to look at the pictures, this encouraging them to buy the magazine. Another sell line that engages the reader is ‘Jackpot! Letoya Luckett Hits Las Vegas’ this connotes this is a head line of a story, and the audience may be persuaded to buy the magazine in order to read the story in full. Similar to the sell lines, the masthead also lists a handful of well known artists, this again allowing the audience to be attracted to the magazine. ‘15 stars you should follow on Twitter’ connotes the magazine again is keeping up with the most popular and most interesting artists in the music industry covering the two genres of hip-hop and R&B that Rap-Up specialise in. The mention of Twitter reinforces the age of the target audeince, and connotes Rap-Up are accommodating the change in consumer habits. The 15 stars also relate to the eight stars that are displayed on the front cover of the magazine.
Rap-Up, attract their audience through the typical conventions that are seen on a front cover of a magazine; the key image, sell lines, and masthead. The magazine also has the date, issue (summer) and magazine name on display, however, like most magazines does not display the barcode on the front cover.
No comments:
Post a Comment